💻 About the Job: Campaign Specialist

Are you detail-oriented, highly organized, and passionate about turning marketing strategy into measurable digital execution? We are looking for a Campaign Specialist to be a core part of our team, focused on executing, coordinating, and optimizing talent-centric journeys within Salesforce Marketing Cloud (SFMC). (Location, Hybrid/Remote Status, Full Time).

About the Company

Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do. This goes for our clients, our talent, our employees and society. We combine our passion for people with the power of today’s technologies. This helps us support people and organizations in realizing their true potential. Learn more about our mission, history and values on our website: www.randstad.com.

About the Role

As our Campaign Specialist, you will be responsible for the hands-on execution and coordination of multi-channel digital campaigns and journeys. You will be instrumental in ensuring flawless execution within SFMC, managing the campaign workflow, and providing critical reporting that drives continuous optimization. This role requires a blend of technical capability, exceptional organizational skills, and a commitment to quality in a high-volume, global marketing environment.

✅ Key Responsibilities

Campaign Execution & Workflow

• End-to-End Execution: Assist in the development and execution of end-to-end campaigns, aligning with marketing and operations to support talent-centric journeys.
• SFMC Deployment: Coordinate and execute campaign implementation, including deploying emails and notifications directly within Salesforce Marketing Cloud (SFMC).
• Workflow Management: Responsible for managing the workflow of both existing and new campaigns and journeys, ensuring all deadlines and dependencies are tracked.
• Coordination: Liaise with the content team and local marketing teams to ensure all necessary assets (landing pages, blogs, marketing content, event details) are secured for campaigns.

Reporting & Optimization

• Hands-on Engagement: Engage hands-on with SFMC to execute campaign management and analyze activities.
• Performance Reporting: Own campaign performance reporting, including lead volume and conversion rates by channel, to assess and optimize performance and update key stakeholders.
• Analysis & Recommendation: Analyze the success of past campaigns and use data to make recommendations for future optimizations and improvements.

Quality & Communication

• Testing & Monitoring: Responsible for rigorously testing campaigns and monitoring results post-deployment.
• Stakeholder Updates: Notify stakeholders and the rest of the team promptly when campaigns or journeys are postponed, cancelled, or successfully deployed.
• Compliance: Ensure all campaign activities adhere to compliance standards.

🧠 What You Will Bring

You are an organized, detail-oriented individual eager to take ownership of campaign execution and drive tangible results.

• Campaign Experience: A minimum of 2+ years of experience leading campaign operations or execution activities.
• SFMC Hands-on Skills: 1+ years of hands-on experience with SFMC (or a similar enterprise marketing automation platform).
• Multi-tasking: Proven ability to work on multiple campaigns simultaneously while maintaining high attention to detail.
• Certifications: Salesforce Marketing Cloud certifications, such as MC Email Specialist, are a plus.
• Compliance Knowledge: Working knowledge of digital marketing compliance standards, including CAN-SPAM, GDPR, and CCPA.
• Soft Skills: Highly organized and detail-oriented, with the ability to work effectively in a fast-paced, complex, and multicultural environment.

🤝 Who You Will Collaborate With

You will be a key operational link, working closely with:

• Global Talent Engagement Team
• Local Marketing Teams
• Global IT Team
• SFMC Developers

💰 Pay Range and Compensation Package

• Attractive salary & bonus scheme.
• Option to take part in Randstad's success through our employee Share Purchase Plan.
• Option to go on a sabbatical leave or buy extra holidays.
• Attractive mobility arrangements.
• Opportunity to give back to local communities through paid volunteering leave.
• Growth and development opportunities in a fast-changing global environment.
• Working with great people and being part of a network where everyone wants you to succeed.

Equal Opportunity Statement

We want our teams and talent to reflect the rich diversity of the societies we serve. We thrive for an environment of belonging, safety, and confidence. So everyone can bring their whole selves to work and flourish. Learn more about equity, diversity, inclusion, and belonging at Randstad here.

If you recognize yourself in the profile above, we invite you to apply for this role. For more information you can reach out to our Internal Talent Acquisition Partner: judit.roth@randstad.com