Randstad Sourceright is a global talent leader, providing solutions and expertise that help companies position for growth, execute on strategy, and improve business agility. Sourceright’s experience encompasses all facets of the talent acquisition of permanent employees and the contingent and contractor workforce. Key offerings include Recruitment Process Outsourcing (RPO), Managed Services Provider (MSP) programs and Blended Workforce Solutions. Randstad Sourceright NAM offers solutions in the North American region US, Canada and Mexico). Working for a multi-country organization means working with clients and colleagues with different backgrounds. This results in a digital way of working and requires a proactive mindset.

Randstad operates in 70 Countries, across 360 RPO programmes and has been named a leader in the RPO field for our Vision, Capability and Market Impact for the past 12 consecutive years. Alongside this great achievement we also celebrate a 4.4 rating on Glassdoor as an employer of choice.

Job Title: Marketing Automation Specialist (CRM)

Location: Remote (Mexico)

Join us as a Marketing Automation Specialist (CRM) and help shape the experience of thousands of individuals navigating career transitions and professional growth. Working remotely as part of our global talent marketing team, you’ll use CRM insights to deliver personalized, timely communications via email, SMS and WhatsApp. Your work will support both our outplacement services and coaching programs, ensuring individuals receive the right guidance and encouragement at every stage of their journey. You’ll collaborate across cultures and disciplines in an environment where support, creativity, and growth go hand in hand because at Randstad: together we grow.

What You'll Do:

• Marketing Automation & Campaign Management: Design, build, and manage automated email and SMS campaigns to support outreach, onboarding, and ongoing engagement. You'll create audience segments based on complex data sets and set up behavior-triggered workflows to ensure timely, relevant communications. Success means delivering effective nurture, reactivation, and transactional campaigns that are continually optimized through A/B testing and performance insights.
• Data Analysis & Performance Reporting: Maintain campaign dashboards, track performance metrics, and translate data into actionable insights. You’ll help refine targeting, inform strategy, and continuously improve marketing performance through audience analysis and reporting.
• Content Branding & Review (Automation Focus): Review country-specific email templates to ensure alignment with global brand guidelines. Familiarity with design tools like Figma or Photoshop is a plus for creating or adjusting visual assets.
• Continuous Improvement: Apply continuous improvement practices to marketing automation performance by testing, iterating, and evolving how we engage our audiences across the funnel.

What You'll Need:

• Experience: Proven professional experience on a digital or content marketing team, with a strong focus on marketing automation and email campaign management.
• Technical Skills:
• Marketing Automation Platforms:  Experience with marketing automation platforms such as HubSpot, Marketo, Mailchimp, SendGrid, Taxi for Email, and Cross Engage (now Activate Pro) is essential. While you don’t need to know them all, familiarity with similar tools is expected. We're always evolving our tech stack, so the ability to learn new platforms quickly is a strong advantage
• Email & Web Design: HTML, Microsite, and email designing experience.
• Data & Analytics: Strong Excel skills, experience with analytics and tag-management solutions (e.g., Google Analytics), and strong data intelligence. 
• Strategic Thinking & Problem-Solving: Ability to think ahead, solve complex challenges, and translate vision into actionable plans. You’re independent, detail-oriented, and take ownership of your outcomes.
• Project Management: Strong organizational skills with the ability to manage multiple projects in a deadline-driven environment.
• Collaboration & Communication: Experience working with global, cross-functional teams and managing stakeholder expectations. Excellent written and verbal English communication skills, with a solid understanding of content localization and internationalization. A collaborative team player with strong conceptual thinking and the ability to connect ideas across contexts.

What we can offer in return:

• An empathetic culture and supportive leadership who prioritize your well-being and personal development
• Ability to grow in multiple areas in the company
• Being part of a culture of inclusion and belonging: we value the diversity that our people bring to our workplace and communities
• We appreciate your hard work by providing a competitive salary, with a comprehensive benefits package ( attractive bonus system, additional annual leaves, private health insurance, home office …etc.)
• A career at Randstad Sourceright means pushing boundaries to do things differently: that’s why here you won’t just do a job, you’ll develop a career

We are an inclusive employer and should you require any reasonable adjustments in order to complete any aspect of the recruitment process, please contact laura.acosta@randstadsourceright.com

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