Associate Director, Global B2B Customer Success & Commercial Adoption

Role Summary

Summary: Randstad is hiring a Global Associate Director of B2B Customer Success & Commercial Adoption to lead an international team across 30+ operating companies, driving global commercial enablement, customer lifetime value (LTV), and enterprise digital transformation. This executive leadership position oversees global strategy, sub-functional budget allocation, and high-stakes vendor contracts.

Location & Working Conditions 

• Primary Location: NL preferably (hybrid), central Europe (Remote)

Role Classification & Differentiation 

Important Note: This is an Executive Strategy, P&L, & Line Management Leadership Role, NOT a hands-on account management, customer support, or content creation role. You will directly manage senior people managers, govern multi-market budgets, and advise regional OpCo Managing Directors and Executive Committee members.

Key Role Questions Answered

What You Will Achieve

• Global Team Leadership: Directly lead, develop, and scale the global Customer Success organization, performance governance, and talent coaching to senior specialists and regional managers.

• Multi-Market Portfolio Governance: Co-own and drive the end-to-end strategic roadmap for B2B commercial enablement across 30+ operating companies, establishing standardized operating frameworks aligned with enterprise growth objectives.

• Leadership  Advisory: Partner directly with OpCo Managing Directors, Regional Commercial Heads, and Global Executive Leaders to accelerate sales cycles, expand digital revenue influence, and optimize client lifetime value (LTV).

• Enterprise Transformation: Direct cross-functional alignment across Marketing, Sales, IT Services, Legal, and Product teams to overcome structural resistance and embed customer-centric digital capabilities across all business segments.

Key Metrics & Deliverables You'll Own

• Budget & ROI Management: Hold direct accountability for sub-functional budget planning, capacity planning, and resource allocation; manage strategic partner and agency contracts to maximize program ROI.

• Commercial Impact: Expand digital revenue influence and drive measurable customer lifetime value (LTV) across global operating companies.

• Operational Excellence: Maintain rigorous line management and performance governance across cross-cultural international teams.

What You Need to Succeed

• Experience: 10–12+ years of progressive commercial and operational leadership experience, with at least 5+ years of direct line management and people leadership across international B2B Go-To-Market (GTM), Customer Success, or Commercial Operations teams.

• Enterprise Leadership: Proven track record governing commercial programs across a broad international footprint (30+ countries) and managing P&L/departmental budgets within large matrix enterprises.

• Technical & MarTech Expertise: Deep command of customer success methodologies, sales enablement engines, enterprise MarTech platforms (HubSpot CRM, enterprise data models, business intelligence tooling), AI-enabled commercial workflows, and agile delivery principles.

• Education: Bachelor’s degree in Business Administration, Marketing, Management, or related field required; Master’s degree or MBA strongly preferred.

• Communication: Fluency in English with executive-level communication, negotiation, and board presentation skills.

Randstad Leadership Principles & Culture

At Randstad, our leaders act as a partner for talent. In this role, you are expected to embody our core leadership behaviors:

• We Set Direction: Think strategically to align daily execution with global objectives, and transform for the future by adopting new ways of working.

• We Achieve: Drive for results with operational excellence and foster cross-functional collaboration to deliver shared outcomes.

• We Care: Inspire diverse, high-performing global teams, cultivate future leadership, and take personal ownership of growth and continuous improvement.

apply today to join the team:

Reach out to our recruitment business partner, swathi.burugu@randstad.com for the full job spec and a confidential discussion.